19 Retorno a lo artesanal desde lo industrial
LnRiLWZpZWxke21hcmdpbi1ib3R0b206MC43NmVtfS50Yi1maWVsZC0tbGVmdHt0ZXh0LWFsaWduOmxlZnR9LnRiLWZpZWxkLS1jZW50ZXJ7dGV4dC1hbGlnbjpjZW50ZXJ9LnRiLWZpZWxkLS1yaWdodHt0ZXh0LWFsaWduOnJpZ2h0fS50Yi1maWVsZF9fc2t5cGVfcHJldmlld3twYWRkaW5nOjEwcHggMjBweDtib3JkZXItcmFkaXVzOjNweDtjb2xvcjojZmZmO2JhY2tncm91bmQ6IzAwYWZlZTtkaXNwbGF5OmlubGluZS1ibG9ja311bC5nbGlkZV9fc2xpZGVze21hcmdpbjowfQ==
QWNtZTpyZWd1bGFyIyMjQWJlbDpyZWd1bGFy
.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}#tbcss .wpv-block-loop-item[data-toolset-views-view-template-block="7c8b338ed1e4600f32cc061386de97f8"] { font-size: 18px;border: 0px solid rgba( 0, 0, 0, 1 );border-radius: 0 0 15px 15px; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] { text-align: left; } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link { background-color: rgba( 255, 255, 255, 0 );color: rgba( 26, 32, 44, 1 );font-size: 16px;color: rgba( 26, 32, 44, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link:hover { background-color: rgba( 255, 255, 255, 0 );color: rgba( 184, 33, 5, 1 );font-size: 17px;color: rgba( 184, 33, 5, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link:active { background-color: rgba( 255, 255, 255, 0 );color: rgba( 184, 33, 5, 1 );color: rgba( 184, 33, 5, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__icon { font-family: dashicons; } #tbcss .tb-field[data-toolset-blocks-field="4454c75dcd6a087f45ceb21d3f6c0cb4"] { font-size: 18px;font-weight: normal;text-align: left; }  #tbcss .tb-field[data-toolset-blocks-field="4454c75dcd6a087f45ceb21d3f6c0cb4"] a { font-family: Abel;font-size: 25px;font-weight: regular; } #tbcss .tb-field[data-toolset-blocks-field="4692afea0ac8981a387a2323fc5e882f"] { font-weight: normal; }  #tbcss .tb-field[data-toolset-blocks-field="4692afea0ac8981a387a2323fc5e882f"] a { font-family: Acme;font-weight: regular; } #tbcss .tb-field[data-toolset-blocks-field="24002076f8ab272a9a62182aad9afbb5"] { font-family: Acme;font-weight: regular; }  #tbcss .tb-field[data-toolset-blocks-field="d033825ff6389cee8ea54493da5ac57f"] { font-size: 18px;font-family: Acme;font-weight: normal;text-align: left;color: rgba( 26, 32, 44, 1 ); }  #tbcss .tb-field[data-toolset-blocks-field="d033825ff6389cee8ea54493da5ac57f"] a { color: rgba( 26, 32, 44, 1 ); }  @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}      } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}      } 
RAFAEL GARCÍA GARCÍA
VIVERISMO Y VIVERISTAS / HAZTEGI-LANA ETA HAZTEGIZAINAK
EVOLUCIÓN Y MODELOS DE NEGOCIO / BILAKAERA ETA NEGOZIO EREDUAK
QWNtZTpyZWd1bGFyIyMjQWJlbDpyZWd1bGFy
| En los años 80 sus padres producían en torno al medio millón de plantas al año entre 6-7 personas. Hoy en día Vitis produce unos cinco millones de plantas anuales, con 70-100 personas. Cree que en el futuro se hará menos planta porque se está dando cierto proceso de «desindustrialización» en la plantación de viñedo en favor de proyectos más artesanales. Europa está mirando hacia el «vigneron», el viticultor pequeño, con una producción menor pero más local y con más valor añadido. Será necesario producir menos planta, pero de material menos general y más autóctono. |