31 Tomar las riendas en un sector de hombres
LnRiLWZpZWxke21hcmdpbi1ib3R0b206MC43NmVtfS50Yi1maWVsZC0tbGVmdHt0ZXh0LWFsaWduOmxlZnR9LnRiLWZpZWxkLS1jZW50ZXJ7dGV4dC1hbGlnbjpjZW50ZXJ9LnRiLWZpZWxkLS1yaWdodHt0ZXh0LWFsaWduOnJpZ2h0fS50Yi1maWVsZF9fc2t5cGVfcHJldmlld3twYWRkaW5nOjEwcHggMjBweDtib3JkZXItcmFkaXVzOjNweDtjb2xvcjojZmZmO2JhY2tncm91bmQ6IzAwYWZlZTtkaXNwbGF5OmlubGluZS1ibG9ja311bC5nbGlkZV9fc2xpZGVze21hcmdpbjowfQ==
QWNtZTpyZWd1bGFyIyMjQWJlbDpyZWd1bGFy
.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}#tbcss .wpv-block-loop-item[data-toolset-views-view-template-block="7c8b338ed1e4600f32cc061386de97f8"] { font-size: 18px;border: 0px solid rgba( 0, 0, 0, 1 );border-radius: 0 0 15px 15px; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] { text-align: left; } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link { background-color: rgba( 255, 255, 255, 0 );color: rgba( 26, 32, 44, 1 );font-size: 16px;color: rgba( 26, 32, 44, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link:hover { background-color: rgba( 255, 255, 255, 0 );color: rgba( 184, 33, 5, 1 );font-size: 17px;color: rgba( 184, 33, 5, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__link:active { background-color: rgba( 255, 255, 255, 0 );color: rgba( 184, 33, 5, 1 );color: rgba( 184, 33, 5, 1 ); } #tbcss .tb-button[data-toolset-blocks-button="766283ba0ff016e98cafc9971f07412b"] .tb-button__icon { font-family: dashicons; } #tbcss .tb-field[data-toolset-blocks-field="4454c75dcd6a087f45ceb21d3f6c0cb4"] { font-size: 18px;font-weight: normal;text-align: left; }  #tbcss .tb-field[data-toolset-blocks-field="4454c75dcd6a087f45ceb21d3f6c0cb4"] a { font-family: Abel;font-size: 25px;font-weight: regular; } #tbcss .tb-field[data-toolset-blocks-field="4692afea0ac8981a387a2323fc5e882f"] { font-weight: normal; }  #tbcss .tb-field[data-toolset-blocks-field="4692afea0ac8981a387a2323fc5e882f"] a { font-family: Acme;font-weight: regular; } #tbcss .tb-field[data-toolset-blocks-field="24002076f8ab272a9a62182aad9afbb5"] { font-family: Acme;font-weight: regular; }  #tbcss .tb-field[data-toolset-blocks-field="d033825ff6389cee8ea54493da5ac57f"] { font-size: 18px;font-family: Acme;font-weight: normal;text-align: left;color: rgba( 26, 32, 44, 1 ); }  #tbcss .tb-field[data-toolset-blocks-field="d033825ff6389cee8ea54493da5ac57f"] a { color: rgba( 26, 32, 44, 1 ); }  @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}      } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}      } 
LUCÍA LOS ARCOS MAÑERU
VIVERISMO Y VIVERISTAS / HAZTEGI-LANA ETA HAZTEGIZAINAK
EVOLUCIÓN Y MODELOS DE NEGOCIO / BILAKAERA ETA NEGOZIO EREDUAK
QWNtZTpyZWd1bGFyIyMjQWJlbDpyZWd1bGFy
| Cuando Lucía tomó el relevo en el negocio familiar hace casi treinta años apenas había mujeres trabajando en el campo, más allá de los trabajos de temporada. No se atrevió a ponerle su nombre al vivero y mantuvo solo el apellido, porque era un sector muy masculinizado. Ella iba a los sitios con su padre porque a él lo que menos le gustaba era ir a vender. A la hora de hacer clientes nuevos al principio encontró alguna reticencia, pero en general la aceptaron pronto. |